Deichmann – Celebration of quality

Deichmann - the biggest shoe retailer in Germany and Austria - introduced a new communications strategy in 2005/06 in an effort to further improve its quality credentials, and in an attempt to build sustained sales growth.
  

Deichmann – Celebration of quality

Campaign Title: Celebration of QualityAgency Name: Grey Worldwide DüsseldorfClient Name: Heinrich Deichmann Schuhe GmbH & Co. KGBrand Name: DeichmannCategory: Consumer goods

SUMMARY

Deichmann's new...

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