Deichmann – Celebration of Quality
Brand Name: Deichmann – Celebration of QualityAdvertiser: Heinrich Deichmann Schuhe GmbH & Co.Agency: Grey Worldwide GmbH/GermanyPrize: BronzeCategory: Luxury & Fashion
SUMMARY
In a price-driven market and in the face of the recession, Deichmann, the largest low price shoe retailer in Europe, with almost 2,000 stores, exceeded all expectations, achieving the best sales and image results in the company's 90 year history. It launched the campaign with a message markedly different to the market norm – a simple superior value equation that focused on quality rather than...