Defragment the consumer - three ways to unleash the predictive power of market research

Florian Bauer

Consciously or unconsciously, market researchers systematically distort what they actually want to understand: the consumer.

Defragment the consumer – three ways to unleash the predictive power of market research

Florian BauerVocatus AG, Germany

PREFACE

Consciously or unconsciously, we systematically distort what we actually want to understand: the consumer. This happens...

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