Defining Your Target Audience

Target audiences are distinct groups or segments of customers, and clearly defining the target audience of your business will help you promote the aspects of your business that are most relevant to each group.

Defining Your Target Audience

Small business owners know how important it is to be familiar with customer needs and preferences. But having a general idea of what customers want from your business is not enough to create truly effective advertising and marketing campaigns. Entrepreneurs must take that knowledge to the next level and define target audiences to connect with the customers they want to reach.

Target audiences are distinct groups or segments of customers, and clearly defining your business' target audiences will help you promote the aspects of your business that are most relevant to each group.

Most businesses cater...

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