Defining urban culture

The author argues that there is a new form of multi-cultural marketing called urban marketing. The urban core represents a cultural fusion that produces the trend-setters and opinion formers for the rest of the population.

Defining Urban Culture

Suburbanites take their cues from city dwellers

Christopher RobinsonGeneral Motors

'Urban consumers fueled SUVs into the #l selling automobile segment...' 'The greatest broadband opportunity will be among Urban consumers...' ...