Defining A Successful Special Event

The author identifies the important role that signs and graphics perform at special events, and describes how to go about making the most effective use of signage.

Defining a Successful Special Event

The important role of signs and graphics in the overall experience

Drue TownsendFASTSIGNS International, Inc

A successful special event is one that helps a company or group meet a specific marketing objective – increasing awareness, building brand/product goodwill and introducing a brand/product. Like all other components of a marketing plan, a special event should have a measurable objective, a business rationale, a marketing strategy and supporting executional tactics. Additionally, a special event should have a project manager who creates and administers a task list, a timeline and a line item budget.

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