Defence Force Recruiting: Lost in translation

The Australian Defence Force, a military organisation, turned an unappealing job role into an in-demand one by pitting humans against AI in its advertising in Australia.

The Problem


Cryptologic Linguists play a critical role within the Navy; intercepting, interpreting, and analysing foreign language material to support intelligence missions. The Navy needed more of them. Sharpish.

Three huge challenges stood...

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