Deep-dive research - brand building insights from Kazakhstan

The paper highlights the original methods of Deep Dive Research developed by BISAM (Center of Sociological and Marketing Research) for the Coca-Cola Company in Kazakhstan.

Deep-dive research – brand building insights from Kazakhstan

Leonid GurevichBISAM Central Asia, Kazakhstan

Karlygash RakhimovaNon-Carbonated Products, Central Asia and Caucacus, Coca-Cola CIS Services Ltd., Kazakhstan


The paper highlights...

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