Deep-dive research - brand building insights from Kazakhstan

Leonid Gurevich and Karlygash Rakhimova

The paper highlights the original methods of Deep Dive Research developed by BISAM (Center of Sociological and Marketing Research) for the Coca-Cola Company in Kazakhstan.

Deep-dive research – brand building insights from Kazakhstan

Leonid GurevichBISAM Central Asia, Kazakhstan

Karlygash RakhimovaNon-Carbonated Products, Central Asia and Caucacus, Coca-Cola CIS Services Ltd., Kazakhstan

INTRODUCTION

The paper highlights...

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