Consumers are tightening their belts in the inflationary season - but it’s not yet clear exactly how this is affecting e-commerce growth. Some insights may be found in a decreased demand for cardboard boxes, and a general slowdown among parcel integrators. This seems to suggest that Americans are making few online purchases.
Indeed, during a Walmart earnings call, Chief Financial Officer John David Rainey said that Walmart shoppers are spending more on food, health, and wellness consumables, but less on general merchandise. They’re also switching to more affordable choices. The long-term results of inflation remain to...