Decoding the consumer psyche on EVs in India

Shraddha Ganesh

Shraddha Ganesh identifies the consumer behaviours that are preventing the greater adoption of electric vehicles and green mobility in India.

This article is part of a Spotlight series on green mobility in India. Read more

Mobility has been a public challenge for eons in a country like India where a total of 138 crore individuals reside. With the growing population and rising fuel prices, it’s crucial to identify behaviours that can be moulded and attitudes that can be changed with respect to mobility in order to optimise resources.

Key questions that define the scope of this piece

  • In an increasingly chaotic transport market, how can the environmentally friendly, cost-efficient and longer lasting electric bike create a...

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