Decision time: Why big business' desire to rediscover their consumer intuition could, for the market research industry, be the next big thing.

Helen Trevaskis

This paper discusses why big business' desire to rediscover their consumer intuition could be the next big thing regarding the market research industry.

Decision Time

Why big business' desire to rediscover their consumer intuition could, for the market research industry, be the next big thing

Helen Trevaskis Independent Consultant

Putting the 'I' back into Decision Making

Insightful people, and insightful organisations, combine the most current information, with strong analytical and creative processes and behaviours.

But this is only part of the picture.

Because without intuition information won't yield great insight; analysis will only provide predictable, reactive solutions; and creativity will remain 'blue sky' rather than result in practical, welltimed communication and innovation.

Intuition is the x factor in insightfulness. And thus is...

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