Decentralisation in marketing: Improving the economic value of digital marketing systems

At ZeeMELT 2022, Aqilliz examined a perennial problem for the advertising and digital marketing industries – where adspend is being wasted and how to prevent it.

It’s a slightly provocative topic but it’s worth delving into, particularly because it has the potential to save trillions of dollars in adspend wastage. Gowthaman Ragothaman, Founding CEO of Aqilliz, addressed the seemingly unsolvable problem that the...

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