Title: The BreakawayBrand: DecathlonProduct: Sports ApparelIdea: BBDO BelgiumCountry: Belgium
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|12 months - 3 years||BELGIUM||Non-specific||Parents & families||Middle||80 000 euros|
This campaign took place in a particular context. In the midst of the lockdown, Decathlon stores were closed for long periods of times, and flagship products like bikes were scarcely available due to supply chain issues. So there were no real sales objectives.
The general objective of this was to make sure that Decathlon remained...