Decathlon: The Breakaway: The first eCycling team for prisoners

Decathlon, the sports and activity retailer, created the first eCycling team for prisoners, to demonstrate how sport can change people's lives.

Campaign video: Decathlon: The Breakaway – The first eCycling team for prisoners

Read the full campaign case study

Selected creative: Decathlon: The Breakaway – The first eCycling team for prisoners

Credits

Agency: BBDO Brussels / Semetis BrusselsAccount Director:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today