Decathlon: The Breakaway – The First Ecycling Team for Prisoners

Decathlon, the sports and activity retailer, created the first eCycling team for prisoners, to demonstrate how sport can change peoples lives.

Campaign video: Decathlon – The Breakaway: The First Ecycling Team for Prisoners

Selected creative: Decathlon – The Breakaway: The First Ecycling Team for Prisoners

Credits

Creative agency: BBDO BrusselsAccount Director: Bram De VidtsAccount Manager: Alexander Neesen / Evelyn SavelsAgency Producer: Loes FierensChief Commercial Officer: Eva De GendtCopywriter: Debby De RidderCreative Director: Jan Dejonghe Creative: Frederik Clarysse / Tom JacobsDesigner: Elena HaniotakisDigital Project Director: Wouter HasEditor: Anton Ceuppens / Jasper VanhauwaertHead of Production: Patricia Van De KerckhoveMedia...

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