Decathlon brand renewal strategy conference project

Sports brand Decathlon entered China in 2003. In September 2021, the brand will hold a brand renewal conference in Shanghai, hoping to deepen its position in the industry, renew its brand image, and explore more opportunities.

Case details

Brand: DecathlonBrand owner: Decathlon Public Relations DepartmentMain agency: Shanghai Flash Information Technology Co., Ltd.Market launch: Mainland ChinaIndustry: Sporting GoodsMedia channels:cable digital TV, print, newspaper, website/micro...

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