Decathlon: Ability Signs

Sports retailer Decathlon designed Ability Signs, 25 custom symbols that represented various para-sports to change the way people with disabilities in Canada are looked at and breakthrough a cluttered space while staying true to its culture and philosophy of favoring grassroots over 'advertisy' initiatives.

Campaign video: Decathlon – Ability Signs

Selected creative: Decathlon – Ability Signs

Credits

Media Agency: Rethink Toronto Account Manager: Aïcha Diallo / Rose Napoléon Art Director: Rachel Leblanc / Ryan Cookish Chief Creative Officer: Aaron Starkman / Mike Dubrick Chief Strategy Officer: Sean McDonald Creative Director / Art Director: Maxime Sauté Creative Director / Writer: Xavier Blais Designer: Claudia Barberio Developer: Steve Lam Editor: Leigh O’Neill Executive Creative Director: Nicolas Quintal Group Account Director:Alex Lefebvre...

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