Debenhams - How making exclusive designers accessible revived Britain's favourite department store
Dan Benedict and Nicolette Robinson
Campaign 1998-2002 to transform and update image of Debenhams. Solution identified brand strengths and `re-engineered' them to fit new trends.
| Agency: WCRS | Authors: Dan Benedict and Nicolette Robinson |
Debenhams
How
making exclusive
designers accessible
revived 'Britain's
favourite department
store'
1.
Introduction
Profitably
turning round customer
perceptions, particularly
in the unforgiving...
