Death to inefficiency and waste

Cynthia Del Rosario

Describes Ad-ID, a Web-based system developed by the AAAA and ANA to build a universal standard for the advertising industry.

Auditing & evaluating agencies
United States
Programmatic buying
Strategy

Death to Inefficiency and Waste!

Cynthia Del RosarioSales and Marketing, ANA

Today lean thinking is all the rage. In lean thinking, an organization pulls away from thinking one step at a time to instead measure, analyze, and improve their entire business...

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