Dear Graduate: a young researcher's advice to an undergraduate

'When I tell people that my daughter works in market research I feel slightly embarrassed, I quickly tell people that she doesn't carry a clipboard'.

Dear Graduate... A Young Researcher's Advice to an Undergraduate

Alice Page and Catherine Meaden Opinion Leader Research

introduction

Dear graduate,

I expect that if you are anything like we were in our final year of university your career is one of those things you know you should be thinking about but don't know what to think. Working out what you don't want to do is often easier than working out what you do want to do!

So if you are one of those people and you have an open mind please read on....

We're guessing that,...

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