Dealing with the Downturn

Following the onset of the economic downturn, many marketers have been required to operate with reduced budgets while seeing no similar let up in terms of their overall sale targets.

Dealing with the Downturn

Brad DeHart

Are you squeezing the most out of your marketing dollars – or just being squeezed?

For marketers, the dilemma of marketing during a downturn is obvious and widespread: They are being pushed harder than ever to...

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