Dealing With Crisis: How Real People React

Siamack Salari

The authors were filming in two UK homes on 11th September. Mum number one had been on a relatively successful diet, but stopped trying to lose weight for the rest of the afternoon and raided the fridge.

Dealing With Crisis: How Real People React

Consumer Watch

Siamack SalariEverydaylives Global Ltd.

We were sitting at our desks, in shock, watching live news bulletins on the BBC. It was September 11 and we had heard, read by email and then seen with our own eyes, two passenger jets smash into the World Trade Center buildings. Everything stopped that afternoon.

Over the next few days we received many calls from clients and prospects asking whether we had been filming in any homes on the afternoon of the 11th. The answer was yes. We had two participant observers in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands