Deakin University Australia: Mind Racer

Deakin University, a public university in Australia, created an experience at its 2018 open day that allowed perspective students to use their brain power to drive cars, to encourage them to join the university.

Campaign details

Agency: Deakin University  Country: Australia

Summary statement

In a nutshell, Deakin's Mind Racer activation is an 'innovative idea' personified. Mind Racer took the retro, yet nostalgic, concept of slot-car racing and gave it a futuristic twist providing players with the opportunity to drive the slot cars on a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands