De-mystifying Semiotics: Some Key Questions Answered

The paper explores the nature, language, methods and applications of semiotics. It is necessary to understand, for example, a piece of advertising in terms of its visual signs, linguistic signs, aural signs, the implied communication situation, structure, genre, etc.

Demystifying Semiotics: Some Key Questions Answered

Rachel Lawesdefine Research & Marketing Interenational Plc

Introduction

This paper is titled 'demystifying semiotics' so let me begin by talking a little bit about why semiotics needs demystifying...