The paper explores the nature, language, methods and applications of semiotics. It is necessary to understand, for example, a piece of advertising in terms of its visual signs, linguistic signs, aural signs, the implied communication situation, structure, genre, etc.
Demystifying
Semiotics: Some Key
Questions Answered
Rachel
Lawesdefine Research &
Marketing Interenational
Plc
Introduction
This paper is titled 'demystifying
semiotics' so let me
begin by talking a little
bit about why semiotics
needs demystifying...
