De Beers Consolidated Mines, Ltd.: Shadows campaign (1995)

Allison I. Porter

During the recession of the early 1990s, De Beers Consolidated Mines, Ltd. needed a more powerful ad campaign to convince consumers to buy diamond jewelry.

De Beers Consolidated Mines, Ltd.: Shadows campaign

Allison I. Porter

Overview

During the recession of the early 1990s, De Beers Consolidated Mines, Ltd. needed a more powerful ad campaign to convince consumers to buy diamond jewelry. Diamonds, however,...

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