De Beers Consolidated Mines, Ltd.: Shadows campaign (1995)

During the recession of the early 1990s, De Beers Consolidated Mines, Ltd. needed a more powerful ad campaign to convince consumers to buy diamond jewelry.

De Beers Consolidated Mines, Ltd.: Shadows campaign

Allison I. Porter

Overview

During the recession of the early 1990s, De Beers Consolidated Mines, Ltd. needed a more powerful ad campaign to convince consumers to buy diamond jewelry. Diamonds, however,...