De Beers Consolidated Mines, Ltd.: A Diamond Is Forever campaign (1947-1990s)

When in 1947 N.W. Ayer copywriter Frances Gerety set about to create a slogan for De Beers Consolidated Mines, she felt frustrated by a lack of good ideas.

De Beers Consolidated Mines, Ltd.: A Diamond Is Forever campaign

Sally Cobau

Overview

When in 1947 N.W. Ayer copywriter Frances Gerety set about to create a slogan for De Beers Consolidated Mines, she felt frustrated by a lack of good ideas. After praying...