De Beers - Temporary versus Forever

The classic line, "A diamond is forever", was losing its impact through familiarity. In the face of a worsening economic climate leading to less expensive gifts being purchased, a new medium was needed to bring fresh meaning to the statement that nothing endures like a diamond.

De Beers – Temporary versus Forever


“A diamond is forever”

It's a classic line that draws to mind number of images; sparkling stones and beaming couples embracing against icy, pastoral settings, to name a few. And while the insight that diamonds...

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