The classic line, "A diamond is forever", was losing its impact through familiarity. In the face of a worsening economic climate leading to less expensive gifts being purchased, a new medium was needed to bring fresh meaning to the statement that nothing endures like a diamond.
De Beers – Temporary versus Forever
“A diamond is forever”
It's a classic line that draws to mind number of images; sparkling stones and beaming couples embracing against icy, pastoral settings, to name a few. And while the insight that diamonds...