DBS Sparks: Seasons 1-3

DBS Bank maximised YouTube's power of housing long- and short-form content to create an impactful, story-led campaign in Singapore.

Background and Context

SPARKS, an industry-first online web-series, follows a group of young bankers navigating work and their personal lives. Inspired by true events and client stories, DBS aims to convey that there is more to banking than money, demonstrated through stories of their bankers challenging the status quo, and going above and beyond when solving unusual client challenges. In doing so, DBS showcases clients that when the hassle is taken out of banking, they can focus on what is truly important to them - and what's more important than family?

In Singapore, the pandemic placed immense pressure on the...

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