Wilson Browne Solicitors: Wilson Browne Rebrand

This case study describes how Wilson Browne solicitors, specialising in private client and commercial law, rebranded itself in the United Kingdom having left a national umbrella network.

Wilson Browne Solicitors: Wilson Browne Rebrand

Agency: White Clarke Creative

Executive summary

Wilson Browne Solicitors cover all areas of Private Client and Commercial law. They have a distinguished practice history, tracing back almost 200 years, and are well known in the East Midlands area.

Prior to 2014, the UK legal market was competitive and saturated. The need to stand out had never been greater. With legal practices looking for new ways to take themselves to market, a new solution was available – to be part of a national umbrella network of solicitors, offering a consistent approach, branding and customer...

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