Unomedical – Unometer Safeti Plus
2. EXECUTIVE SUMMARY
Design has transformed a commodity product in a mature market into a highly successful product that has delivered competitive advantage and a strong financial performance to the manufacturer.
The key to the success of the UnoMeter™ Safeti™ Plus was that the design effort was based on a clear understanding of the international market drivers including user needs and commercial frameworks. This was achieved by working closely with Unomedical and conducting research with all the market stakeholders. The combination of designers and behavioural psychologists in the PDD research team resulted in...