Unilever Spreads and Cooking: Colour Harmonisation 'Project Rainbow'

Designers working on Unilever's Spreads & Cooking Category (SCC) brands, which include its soft spread brands such as Flora and Becel, had tended to use new and different spot inks to retain the brands' distinct identities and premium status.

Unilever Spreads and Cooking: Colour Harmonisation 'Project Rainbow'

 

Agency: LFH Brand Identity Consultants LtdClient: Unilever plc - Spreads & Cooking Category (SCC)Category: Design Management

Executive summary

Unilever's Spreads & Cooking Category (SCC) produces soft spread brands such as Flora and Becel. This market is highly competitive with new products and own-label constantly challenging the brand's 'premium' price.

To help Unilever to effectively compete, designers naturally erred towards the selection of different spot inks when re-designing and extending the brands. This meant that the number of inks used to print the entire SCC range had...

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