Twinings Discovery Collection
Agency: BrandOpus
"I am very proud of the Twinings Discovery Collection. Consumers just love the unique designs and multi-sensory tea experiences.
The design outcome has exceeded our high aspirations, become a highly valuable addition to our portfolio, and is proving to be one of the most successful international packaging innovations in our 300 year history"
Claire Hodge, Director of Innovation, Twinings
Executive summary
In response to the increasing number of tea drinkers around the globe seeking more discernment and exploration in their tea, Twinings created a new premium range with the following design and business objectives:...