Design consultancy: PearlfisherAdvertiser: Zana Morris
Executive Summary
The UK health and fitness industry is booming but has never been more at odds with what consumers are really looking for. Consumers are more empowered and in control of their health then ever before - 1 in 7 people in the UK are now paying members of a gym - yet the vast majority of fitness outlets fail to provide the kind of personalisation that is defining the narrative of our modern lifestyles. The equipment that populates these establishments has been the same for decades, failing to progress with...