The Fitzwilliam Museum: Hockney’s Eye

Hockney's Eye: The Art and Technology of Depiction, the temporary flagship art exhibition, used a cohesive design approach to successfully attract media coverage, digital traffic and visitors in the UK.

Executive Summary


Hockney's Eye: The Art and Technology of Depiction was a temporary flagship exhibition located across two sites in Cambridge - The Fitzwilliam Museum and The Heong Gallery, Downing College. It ran from 15th March to 29th August 2022.

Our work as designers of this exhibition forms this submission.

The design scope included all outputs and touchpoints for the exhibition:

  • Exhibition design: 3D design, interactive interventions throughout the exhibition, interpretation and all 2D graphics within the exhibition
  • Marketing: all print, social media, digital and moving image design for the international campaign
  • Wayfinding and placemaking: multiple sites and diverse...
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