Shell Retail – Global Shop Format
Interiors Retail & leisureConran Design Group [CDG]
Shell's new Global Shop Format meets local market and customer needs as well as conforming to an overall global format with benefits for procurement and maintenance.
In a highly competitive and saturated global market with little customer loyalty, the new Shell GSF has exacted impressive sales uplift and generated significant staff and customer benefit. No mean feat to achieve in one market, let alone 15.
Incremental like-for-like sales increase (UK, Netherlands, Norway and Denmark)
Positive sales gap between GSF implemented and non GSF...