Sadler's Wells

Sadler’s Wells, the UK dance theatre in London, merged its brand with its content in advertising to increase sales and membership in the UK.

Design consultancy: Red&WhiteAdvertiser: Sadler's Wells

Executive Summary

78% Audience: 'New brand has made Sadler's Wells feel more contemporary'

139% On-sale increase…

50% More shows at Sadler's Wells stage exceeding their final sales target in the last year, generating an additional £465k

115% Increase in first 2 months of new membership scheme

39% Audience: more adventurous in selection of shows at Sadler's Wells

59% Decrease in on-sale marketing spend

83% Employees: Sadler's Wells feels more contemporary

28% Overall increase in members

"The new brand places Sadler's Wells not just in...

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