Raw Halo: Rebrand

The vegan chocolate brand, Raw Halo, transformed its brand positioning with a bold new design and ethos-appropriate packaging, resulting in increased sales and a wider retail reach.

Executive Summary

The success of Raw Halo's intelligent and revolutionary rebrand demonstrates the far-reaching impact that combined strategic, creative and production expertise can have on a growing brand. After four years in the market, Raw Halo was still a niche and premium offering, known best for its raw, vegan and highly giftable chocolate bars. It had recently won its first grocery listings in a limited amount of Waitrose stores, but its understated design and messaging, and expensive-to-produce packaging, were limiting the brand's ability to make the most of this opportunity.

The rebrand - a combination of strategic creativity and technical...

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