Perry Court Crisps

Studio 176

Client: Charlie Fermor of Perry Court Farm
Category: Packaging (Branded Food)

Project overview

Perrycourt had a great product which was well-placed to take advantage of increasing demand for low-fat, healthy snacks. They were selling well in farmers markets and farm shops but they wanted to expand and felt they needed a redesign in order to appeal to these new markets. The original packs showed squirrels, an unmemorable logo, photos of the orchards and tractors and bad photography of the finished product. We gave them a design which honestly projected the product's intrinsic wholesomeness.

Description

Perrycourt Farm fruit crisps are made from apples and pears home-grown on the family farm in Kent. The farm is 100% family owned, growing fruit for three generations. They had been looking at drying fruit for some time as no one was doing it in the UK, then by mistake while trying to make apple rings at university the crisps were born, everyone liked them, the rest is history.

Overview of market