Perry Court Crisps
Studio 176
Client: Charlie Fermor of Perry Court FarmCategory: Packaging (Branded Food)
Project overview
Perrycourt had a great product which was well-placed to take advantage of increasing demand for low-fat, healthy snacks. They were selling well in farmers markets and farm shops but they wanted to expand and felt they needed a redesign in order to appeal to these new markets. The original packs showed squirrels, an unmemorable logo, photos of the orchards and tractors and bad photography of the finished product. We gave them a design which honestly projected the product's intrinsic wholesomeness....