Design consultancy: The ClearingAdvertiser: One Feeds Two
Executive summary
A man with a soup van in Edinburgh came up with an idea to try to make a difference. Every soup former lawyer JP Campbell sold contributed towards a school meal for a child in poverty. Passionate about his cause, JP delivered 40,000 school meals through his soup van sales and another 200,000 through his charity foundation. It was a start, but nowhere near the numbers required to change significant numbers of lives. JP needed national commercial partners on board – but his soup couldn't attract business investment....