NHS – NHS Choices pregnancy planner
Online Viral PromotionThe Team
NHS CHOICES PREGNANCY PLANNER CAMPAIGN
This is a demonstration of how design can deliver a paradigm shift in the way people use public services. It's an example of how we are pioneering a new way of reaching citizens on health topics, beginning with pregnancy, by innovating a desktop application used by women to help them through pregnancy. It's a design first so difficult to compare, but the results speak for themselves.
Pregnancy is a time of excitement, anticipation and anxiety when a whole new world opens up for expectant...