Packaging Branded – Food and DrinkTayburn
2.0 EXECUTIVE SUMMARY
Today the issue of diet and healthy eating is high on the public's agenda. However, 6 years ago it was less so, and other pressures such as convenience were more important. The oat cake market in 2002 was both a mature and stable one characterised by a limited number of usage occasions and a particular type of consumer; traditional after dinner with cheese situations.
Nairns Oatcakes Ltd recognised early the potential of oat cakes to become something more than this. Just around the corner were issues such...