MOMA
Agency: BrandOpus
Outline of project brief
Tom Mercer, founder of MOMA realised that there were too many commuters succumbing to the 'coffee - croissant' routine without a healthy and filling breakfast alternative. Having started the brand in 2006, MOMA revolutionised the healthy breakfast market. Almost a decade after launch, a shift from the original sales outlets in bustling commuter train stations towards retail sales necessitated a change in strategy to create an engaging and distinctive design on shelf.
The brief was to:
- Increase supermarket sales with a new pack design
- Support and grow sales
- Create an ownable and...