Molton Brown Christmas Box
Christmas Boxes 2009
Jones Knowles Ritchie
+23% value sales
10% Less wastage
22 fold ROI
Since being introduced 8 years ago, Molton Brown Christmas gift sets have become a regular feature in stores like Selfridges, John Lewis, Heal's and Debenhams. With third-party distribution now greatly exceeding that within their own shops, Molton Brown wanted a box design that would combine practicality with beauty.
While being desirable to customers, the 2009 boxes had to perform to a high standard in terms of their utilization of space and issues of shrinkage caused by damage and loss of components from units used for shelf display.
The 2009 box achieved an 85% sell-through of stock, their best ever.
Meanwhile, sales grew 23%, despite the recessionary environment, another new record!