In 2020 Metro AG approached the agency to help with a retail store design project, as part of a wider programme that delivered a more sustainable customer for Metro through its Franchisee convenience business unit.
Metro AG focus on Cash & Carry globally, with wholesales to many convenience shop owners a key part of their offer. This project focused on elevating the c-store experience for their Franchisees, which would in turn improve sales in the local Cash & Carry operation.
Kiranas' margins are razor thin. The Franchisee model almost always requires an individual to invest...