McCain Shake Shake Fries

McCain, the frozen food company, successfully branched into chilled potato products in the UK by using design to translate its brand relevance into new areas.

Design consultancy: BrandOpusAdvertiser: McCain UK

Executive Summary

For the first time ever, McCain, the specialist in frozen potatoes, has moved to the chilled aisle with a new range of chilled potato products. McCain has hit the shelves with Shake Shake Fries, a new and exciting NPD offer shaking up the chilled potato market.

There was a huge opportunity to make chilled another destination for consumers to buy chips. McCain were hoping to capitalise on impulse 'for tonight' shoppers. They were looking for help to leverage their potato expertise in a totally new space.

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