Design consultancy: BrandhouseAdvertiser: Maxxium España
Executive Summary
How a design strategy with 'Mediterranean Spirit' took Spain's Larios Gin brand from a decade of decline to over two years of double-digit growth.
By the end of 2013 times were tough for Larios, Spain's number one gin brand. The Spanish drinks market was changing: it had become increasingly crowded, competitive and driven by novelty. Traditional, established brands were being left behind. After more than a century of success, drinkers were falling out of love with Larios, the gin that had always been a part of their lives, de...