Maxxium España: Larios - The mediterranean gin

Larios, a gin brand, reversed its sales decline and reconnected with consumers by redesigning its bottles to showcase its Mediterranean heritage.

Design consultancy: BrandhouseAdvertiser: Maxxium España

Executive Summary

How a design strategy with 'Mediterranean Spirit' took Spain's Larios Gin brand from a decade of decline to over two years of double-digit growth.

By the end of 2013 times were tough for Larios, Spain's number one gin brand. The Spanish drinks market was changing: it had become increasingly crowded, competitive and driven by novelty. Traditional, established brands were being left behind. After more than a century of success, drinkers were falling out of love with Larios, the gin that had always been a part of their lives, de...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands