Johnnie Walker: Vietnam New Year Gift Packaging

Each year Diageo has special Tet - Vietnamese New Year - gift packs designed specifically for its whisky brand, Johnnie Walker.

Johnnie Walker: Vietnam New Year Gift Packaging

Agency: Lewis MoberlyClient: Diageo Asia Pacific LtdCategory: Packaging, Branded - Drink

Executive summary

Gifting is important within Vietnamese culture and particularly so at Têt, their New Year celebration....

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