Intel at MWC 2016
Agency: 2LK
Executive summary
"It's time to make a transition from a PC company to a company that powers the cloud and billions of smart, connected computing devices. The data center and IoT are now Intel's primary growth engines".
Brian Krzanich, CEO, Intel
Mobile World Congress
Barcelona's MWC attracts the largest number and highest quality attendees of any industry exhibition. Determined to leverage the event as a focal opportunity to inspire new brand advocates and drive growth, 2LK designed Intel an engaging exhibition experience to embody the new brand proposition 'Experience Amazing'to reach...