Intel at MWC 2016

This case study details how Intel, a technology company, delivered a unique exhibition experience at the Mobile World Congress in Barcelona, Spain.

Intel at MWC 2016

Agency: 2LK

Executive summary

"It's time to make a transition from a PC company to a company that powers the cloud and billions of smart, connected computing devices. The data center and IoT are now Intel's primary growth engines".

Brian Krzanich, CEO, Intel

Mobile World Congress

Barcelona's MWC attracts the largest number and highest quality attendees of any industry exhibition. Determined to leverage the event as a focal opportunity to inspire new brand advocates and drive growth, 2LK designed Intel an engaging exhibition experience to embody the new brand proposition 'Experience Amazing'to reach...

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