Design consultancy: OPXAdvertiser: Imperial College Business School
Executive Summary
By creating not just an identity but a comprehensive visual language which runs across all media, OPX has successfully propelled Imperial College Business School up to the top level of business schools.
In less than two years, the branding has:
Elevated the School into the 'premier league'
Direct competitors are now six times more likely to be 'premier league' schools.
Gained more prestigious accreditations
Achieved a five-year EQUIS marque, and become a Graduate Management Admission Council (GMAC) Member School.
Improved brand awareness
Unprompted awareness has virtually...