Design consultancy: OPX
Advertiser: Imperial College Business School

Executive Summary

By creating not just an identity but a comprehensive visual language which runs across all media, OPX has successfully propelled Imperial College Business School up to the top level of business schools.

In less than two years, the branding has:

Elevated the School into the 'premier league'

Direct competitors are now six times more likely to be 'premier league' schools.

Gained more prestigious accreditations

Achieved a five-year EQUIS marque, and become a Graduate Management Admission Council (GMAC) Member School.

Improved brand awareness

Unprompted awareness has virtually doubled, with the School now ranked 4th in unprompted brand recall behind ahead of LSE and Cass.

Boosted connectivity with 'blue-chip' business